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ABOUT US
Two parents.
One honest journey.
We're Brandon and Qin Yi — first-time parents who welcomed our daughter Jamie on 28 October 2025. MamaPapa was born from everything we wish we knew before she arrived.
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When Jamie was born, Qin Yi committed to breastfeeding. What she didn't expect was the logistics. Within weeks, the freezer drawer was full. Bags were stacked in no particular order. The labels faced the wrong way. Older milk got buried behind newer bags, and she spent so much time every day organising the freezer. We bought a separate freezer. That filled up too.
One day, we even threw away 5 litres of breast milk because the freezer was seriously overloaded. It was then that we tried to find a professional service for this, but there wasn't one.
Brandon spent the next few weeks building a model. Qin Yi spent those same weeks talking to other mothers in her mother support group — and plenty of moms had the same problem. Too much milk. Not enough space. No system. No support.
Milk Stash is what we built from that. A cold storage and logistics service designed for breastfeeding mothers managing an active stash — pickup from your home, certified freezer storage, double-sealed thermal packaging, and delivery back on demand.
OUR STORY
"Why is there no professional service for this in Singapore?"
WHAT WE STAND FOR
Built on three principles.
I
Your milk is irreplaceable
Every bag represents time at the pump — time away from your baby, from sleep, from everything else. We treat your stash with that weight. No shortcuts on temperature, tracking, or handling.
II
Singapore-built, Singapore-specific
We're not adapting a foreign model. We built Milk Stash around the specific realities of Singapore mothers — HDB storage constraints, dual-income households, the pumping-in-office logistics that only moms would notice.
III
Founders who lived it
Qin Yi is still breastfeeding Jamie. She is the customer. Every decision we make about this service gets tested against the experience of someone inside the problem right now — not someone who read about it.
Meet Brandon & Qin Yi.
Brandon
Co-founder · Operations & Strategy
Qin Yi
Co-founder · Product & Customer
Brandon brings the operational structure — cold chain logistics, unit economics, systems thinking. In his day job he works in transaction banking, which means he thinks about safe keeping, tracking, and movement of valuable assets for a living. Milk Stash is not a stretch.
Qin Yi brings something no amount of research can replicate: she is a breastfeeding mother managing an active stash right now. She has experienced every one of the problems Milk Stash is built to solve. She is our most important product validator — and she doesn't let anything through that doesn't pass her own standard.